Customer Relations BSC

Goal: Advertise, and increase customer- and supplier-base.

Financial Aspect

Customer Budget
Ensure that at least 50% of events are less than or equal to the customer’s declared budget by having employee’s select the cheapest alternatives.

Internal Process Aspect

Customer Replies
Ensure that customer replies are limited to a maximum of three hours between the customer sending an email, and the organizer replying by offering employee incentives for planning successful events.

PHP 3,000.00 is to be allotted per employee per event that earns a customer rating of 8.5/10.

Customer Aspect

 Positive User Comments
Increase the total number of positive comments posted by the customers on the website by 100 positive comments per month by implementing the Start Small Campaign, which prioritizes hosting many small events instead of a few big ones.

IT BSC

Goal: Ensure that the website is properly maintained and continuously updated and innovated.

Internal Process Aspect

 System Security
Ensure that the system is secure by limiting occurrences of intrusions to a maximum of one per year by performing a monthly Hackathon among the members of the IT department.

PHP 2,000.00 is to be allotted per Hackathon for food and beverages.

System Downtime
Ensure the total monthly system downtime is a maximum of 24 hours per year by conducting regular website and server maintenance.

Around PHP 1,500.00 is to be allotted for monthly website and server maintenance.

Customer Aspect

 Website Update
Keep the website regularly updated by keeping the total number of days between closing a deal and having the partner’s information on the website to 5 working days.

Employee Learning and Growth Aspect

 Website Innovation
Ensure the website keeps up with the times by implementing a minimum of one innovation per year by offering innovators monetary incentive for their contribution.

PHP 3,000.00 is to be allotted per employee that proposes and implements a website innovation.

Marketing and Sales BSC

Goal: Advertise, and increase customer- and supplier-base.

Financial Aspect

Customer Bookings
Increase profit from customer bookings by PHP 125,000.00 every quarter by implementing an Ad Campaign, wherein the company will advertise in magazines and bazaars.

PHP 30,000.00 is to be allotted a month for magazine ads, PHP 2,500.00 a month for Facebook ads, and PHP 10,000 a month for print advertisements.

 Supplier Subscriptions
Increase profit from supplier subscriptions by PHP 125,000.00 every quarter by offering employee incentives for reaching their quotas.

PHP 3,000.00 is to be allotted per employee that reaches his or her quota.

Internal Process Aspect

Newsletter Publication
Ensure that the company’s catalogue newsletter is published every month by implementing an Ad Campaign, wherein newly minted supplier subscriptions will be published and promulgated to current supplier and customer base.

PHP 3,000.00 is to be allotted for the production of the newletter per month.

Customer Aspect

 New Supplier Subscriptions
Increase the number of newly acquired supplier partnerships by about 4 subscriptions per month by offering employee incentives for reaching their quotas.

PHP 3,000.00 is to be allotted per employee that reaches his or her quota.

 First-Time Customers
Increase the number of first-time customers by about 14 customers per month by implementing an Ad Campaign, wherein the company will advertise in magazines and bazaars.

PHP 30,000.00 is to be allotted a month for magazine ads, PHP 2,500.00 a month for Facebook ads, and PHP 10,000 a month for print advertisements.

Employee Learning and Growth Aspect

 Sales Revenue
Increase total revenue brought in by a sales representative by PHP 10,000.00 per month by offering employee incentives for reaching their quotas.

PHP 3,000.00 is to be allotted per employee that reaches his or her quota.

Management BSC

Goal: Ensure company stays afloat, continues to profit, stays true to vision and mission.

Financial Aspect

Ensure Profit
Total expenditures in a month should not exceed 75% of the previous month’s revenue by tracking down where costs come from, recording them monthly, and alerting concerned employees when anomalies occur.

 Marketing and Sales Quotas
80% of the company’s sales representatives should reach their yearly quotas by offering employee incentives for reaching their quotas.

PHP 3,000.00 is to be allotted per employee that reaches his or her quota.

Internal Process Aspect

Website Downtime
Ensure a maximum downtime of 1 hour per month by conducting regular website and server maintenance.

Around PHP 1,500.00 is to be allotted for monthly website and server maintenance.

Supplier Satisfaction
Ensure that each supplier gets a minimum of 60 event bookings per year by conducting monthly supplier status updates to see how close each are to the yearly target, and by implementing the Start Small Campaign, a campaign which prioritizes many small events over a few big events.

Customer Aspect

Customer Satisfaction
Ensure average customer rating is at least 9/10 every month by allowing Management to access e-mail exchanges between customers and organizers to ensure good customer service from organizers (i.e. fast response, professionalism, respect).

Customer Loyalty
Ensure 50% of first-time customers return to have a second event planned by the company by ensuring successful events, which can be achieved by offering employee incentives for events that get an 8.5/10 average rating or higher.

PHP 3,000.00 is to be allotted per event per employee that earns an 8.5/10 average.

Employee Learning and Growth Aspect

Dismissal Rate
Ensure that a maximum of 3% of the company’s employee contracts are terminated ahead of EOC by offering employees the chance to take certification courses in the field of Event Management.

PHP 5,000.00 is to be allotted per employee per year.

 Application Rate
Increase the percentage of applications for employment by 30% every year by offering employees the chance to take certification courses in the field of Event Management.

PHP 5,000.00 is to be allotted per employee per year.

 Organizer Ratings
Ensure a minimum of 80% of the organizers have an average customer rating of 8.5/10 by allowing Management to access e-mail exchanges between customers and organizers to ensure good customer service from organizers (i.e. fast response, professionalism, respect), and by offering employee incentives for events that get an 8.5/10 average rating or higher.

PHP 3,000.00 is to be allotted per event per employee that earns an 8.5/10 average.